Domino’s Pizza — Spooky Streets

Domino’s Portugal is expanding in full speed. New stores across the country are opened every month. To promote the growth of the company and it’s new country-wide delivery, we saw Halloween season as an opportunity. If by day Portugal is famous for being beautiful and charming, by night things can get really spooky. With Halloween being the only night of the year where fear is actually fun, we hijacked some of the country’s most iconic scary spots. Customers brave enough to order from any spooky street were rewarded with an extra pizza.